Research revealed this week has shown that the website king of microblogging Twitter has seen a noticeable decrease in the number of signups it gets.
So, does this start the decline of a site that has shaped the way we look at social networking? Unlikely.
Twitter experienced rapid growth in 2009 and reached it’s peak midway through the year; and although the numbers may not make for as good a reading as back then, Twitter still records massive growth annually.
Looking at stats for the US paints a different picture of the doom and gloom that critics has bestowed on the company, with reports showing that although signups are down, net usage is up. Americans now spend roughly 2 hours and 12 minutes per month on Twitter, compared to 1 hour and 51 minutes a year ago.
The Facts
Average Twitter users have 27 followers (down from 42 in August 2009)
80% of Twitter users have tweeted 10 times or less
The number of new Twitter users per month is about 6.2 million (down about 20%)
These facts might not make for the best of readings so how does this affect you and your business? One good way to look at them is that people you interact with on the site are going to be more loyal to the network. It’s these users who will spend more time on the site and understand how it works and who hopefully will provide more worthwhile information.
Comparing
Although many people constantly point out how much better Facebook is doing, is it right to compare the two? Of course not. Facebook attracts many of the younger generation because of its games and galleries, whereas Twitter has a much more simplistic feel. Both have their audience for business and pleasure and when both companies are worth a few billion, what’s there to complain about?
Conclusion
Being a fan of Twitter myself, I think its doing just fine. Of course the company doesn’t want to see a decline of users in their home country, but Twitter staff were confident that the new features would attract more people to the site again.
Another positive? Many critics have failed to mention that these statistics don’t include mobile or desktop client usage which is easily around half of all Twitter usage. Good job you have unbiased people like me…














