Mobile shopping has proved a successful venture for retailer Debenhams leading the company to announce that their app, once offered exclusively on the iPhone, will now be available on a number of smartphones.
In October 2010, the department store became the first retailer to offer the fully transactional app to iPhone handsets, allowing users to shop on the go. Since the success of the app and online sales increasing by 82%, the retailer are now offering the app to both Android and Nokia users.
Head of Digital Development, Harriet Williams, had the following to say on the development, “Our iPhone app has already seen 2.4 million shopping sessions with 110,000 customers using the app more than five times. Launching on the Android and Nokia platforms opens Debenhams mobile shopping to another millions more customers, bridging the gap between the high street and Debenhams.com.”
The app includes a ‘Barcode Scanner’, which uses the phone’s camera to take a picture of the barcode, enabling it to automatically check prices and reviews.
Customers can also take advantage of exclusive products and offers by looking out for the special codes in Debenhams advertising and store windows.
Currently there has been no announcement on when the application will be made available to Blackberry users, but if the retailer really wants cater to all shoppers, it would be best not to leave it for too long.
So, what are you waiting for? Download the app and get shopping!










