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Five New Account Wins For Digital Marketing And PR Specialists Quadronation

QuadroNationLeading digital marketing and PR specialists QuadroNation have won five new accounts adding to their ever-expanding portfolio.

North West bar and club chain Baa Bar, vehicle rental firm Bank View Hire and SGG Environmental Services Ltd have all signed major contracts with the India Buildings based firm, which will see them designing new websites, devising bespoke mobile phone applications and developing innovative online marketing strategies in the next few weeks.

The QuadroNation team will also be working with leading London-based gallery IAP Fine Art and also the official information website for renowned artist Chris Gollon, who has exhibited with the likes of Yoko Ono, David Bowie, Tracey Emin and Gavin Turk.

Technical Director Andrew Hilton said: “We are delighted to have such an extensive list of strong brands on board. We recognised the demand from businesses for fresh and dynamic ideas and their need for online and offline activities that make a direct return on investment.

“Despite what many have seen as a difficult market, we are achieving a rapid growth, which I believe will continue in the forthcoming months.”

QuadroNation, whose total client base has now reached more than 30 businesses, specialises in a range of services within Design, Development, Marketing and PR and aims to point clients in the right direction when it comes to their online strategy.

Andrew added: “We definitely have a busy few months ahead of us and the future of QuadroNation is looking extremely promising. For us, it’s about having that competitive edge and providing measurable results to our clients on a regular basis.”

For more information please contact Nicola Rowlands at QuadroNation on 07507 652 026 or at nicolarowlands@quadronation.com

Search Engine Optimisation

SEOWant to be noticed? Tired of being left at the bottom of the pile? No, this isn’t an advert for a dating agency; this is about getting your website to the top of the list.

What is Search Engine Optimisation?
SEO is the process of using keywords to improve the visibility of your website on search engines, such as Google, which use ‘web crawlers’ that browse through the web to provide up-to-date information. Using the keywords contained in meta tags, websites are put in order of relevance and website placements are defined.

The use of SEO is a lot more strict than it used to be, it was common for people to “abuse” the system by adding random keywords all over their website so they would be picked up by a search engine.

Some people used the invisibility trick; this is when keywords are made the same colour as the background or are changed to a small font

How does it work?

Meta tags
You can use the meta tags within your HTML to add the keywords which are relevant to your business.

Cross Linking
Links can have an effect on your ranking and having links to other websites can push you up and may improve your visibility.

Keywords within text
Using relevant keywords within your website text will tend to increase traffic.

Do we offer this service? Of course we do! Many companies charge extra for this, but we believe it should be included in the work we do. So when we build your website, we SEO it up!

http://www.quadronation.com/pr/content.php

QuadroNation – Getting the word out there

We’re here, we’re a leading developer of all things web, get used to it!

QuadroNation was launched this week and already we have received lots of great feedback and applause (well I was clapping…!)

Sending our media release to as many sites as possible, journalists around the country have finally given in and posted it on their blogs and websites. Below are just some of the results.

Click Liverpool

How-Do

PR Fire

The Drum

Liverpool Daily Post

Digital Point

Merseyside acme

Liverpool Vision

PR Week

Gather

If this doesn’t make you want to choose us for PR, I don’t know what will!

(Sales pitch alert)

PR is all about getting your brand noticed by the right people, whether it is in print, broadcast and online. We combine traditional PR, such as media releases and topical opinions pieces, with newer online activities such as blogs, email marketing and social networking to maximise your efforts, in the form of results that can last a lifetime.

For more information visit http://www.quadronation.com/pr/

Twitter at 12

Every day at 12 we will be taking to Twitter to ‘tweet’ you the latest news from IT Answers and QuadroNation. Join us for 140 characters of fun, facts, blogs, offers and everything in between.

http://twitter.com/ITweetAnswers
http://twitter.com/NR_QuadroNation

Why SEO could prove invaluable to your company

When it comes to your brand, image is everything.

With the use of expert design and specialist branding, an eye-catching website can make you instantly recognisable and provide invaluable customer loyalty for the products and services that you offer.

Most of the websites we work on here at QuadroNation consist of several different topic pages, a selection of images, extensive content, a video or two and, of course, a company’s personal domain name.

However, these components do not ensure you are going to attract the custom that you want and the business that you hope to achieve.

If a company is truly committed to gaining both growth and profitability, they need to be equally serious about how to use their website to the best of their abilities.

For many years now, we have continued to promote the importance of one of the most essential elements for a successful website – Search Engine Optimisation (SEO). The invaluable tool enhances the website’s presence, makes it more popular and can ensure that your brand comes out on top of sites such as Google.

It also provides clear indexing and a realistic rating of your site, in essence, attracting large numbers of visitors towards it and increases your profits.

When addressing SEO, the QuadroNation team carefully considers the titles of client web pages (having the maximum number of ‘keywords’ is essential), a specific design layout and well-thought of web content. Additionally, our copywriters insist on making website text clear and concise and simple and informative, which means it can be understood by all.

In today’s increasingly competitive world, it is essential for companies to adopt strategic internet marketing strategies such as SEO in a planned and constructive manner.

Those companies that don’t will soon feel the strain.