After all the talk and much awaited launch, Google TV has been hit with poor sales and major setbacks with television networks in the US.
The company has been unable to meet their targets and many shops have been forced to announce discounts on the product. During the Black Holiday Friday weekend in the US, some stores took as much as $200 off the price tag.
Sony are one company that has been considerably effected by bad sales as they try to improve their failing Bravo TV range by launching a brand new set integrated with Google TV. Now, like many other retailers, the
company is being forced to sell the TV at discounted prices.
So what has caused the poor sales after such a promising release?
A lot of people in the industry have put the lack of sales down to many TV networks blocking Google from playing content on the device. Two of America’s biggest networks ABC and CBS have stopped their content streaming on the Google TV with Fox and NBC looking ready to follow suit.
When the device was first released, Google said they wanted to combine TV with the internet to create the ultimate entertainment experience, so why don’t networks want their shows being made available?
I believe it all comes down to advertising. Prime-time TV shows stream four minutes of ads per hour compared to 16 minutes on a standard TV. For subscription channels such as HBO, which doesn’t show adverts, having their content streamed is no problem.
The issue many feel is that Google are unwilling to pay for TV shows, therefore networks are unwilling to co-operate.
The Google TV release for the UK was originally slated for January but with the troubles it’s been having the company have kept quiet about when it will finally hit our market.
























