A lot of people struggle to find the time to write blogs, but could it help your business if you do?
These days blogs are not something you can afford to ignore; it’s free advertising for your business, so why would you let that pass you by?
Blogs can be used to sell your products and services, or for you to share your views on topical subjects.
Topical blogs are a great conversation starter and you are likely to receive a lot of exposure as a result of covering a wide variety of interests. Even though you are not directly selling your services, people are still visiting your website and are likely to view other pages.
How should you write your blogs?
Always try to keep your blogs simple and to a suitable length. The majority of people will be put off by long and overcomplicated text, so just remember the audience you are writing for.
Search ranking
Many people are under the impression that you need to pay to receive hits; this is not true. Organic SEO has proved time and time again that it works. This is especially true for smaller businesses that don’t have the money to compete against multi-million pound corporations.
Companies are conscious of their search ranking, so what better way to make sure you stay up there than frequently uploading fresh content. The addition of content on a regular basis can help you maintain a high placement on the major search engines as your site will be crawled more, leading to the most recent content being picked up more often.
If you blog, you should be looking to be receiving some inbound links to your site; this is good for your SEO as it sends positive signals to the search engines about your websites importance.
Any optimisation is good optimisation, and images are no exception. Although it may seem like a small thing, re-naming any pictures with your keywords will also help.
Blogs are a great and FREE way to drive people to your website.
Social
You can’t speak about the marketing and advertising world without mentioning social networking, and blogs give you a great platform to connect with people.
Social networking is all about communicating and sharing. Posting your blogs on sites such as Facebook, Twitter and LinkedIn allows people to leave comments and involve themselves in discussions. This is also one of the best ways to increase traffic to your website.
The great thing is that no matter what type of blog you go for, there’s always an audience. A lot of users aim their more general blogs to the Facebook and Twitter crowd, while business blogs go down well on LinkedIn.
Will blogs improve your profit?
As everyone knows, hits don’t equal sales. Blogs aren’t a guarantee to improve profit, but how will you know if you don’t try? If you have the product or service they want, they’ll buy it. If not, they may continue to read you blog and pass the link on to a friend, who in-turn may pass it on to someone else.
It’s true you have to invest time and effort in to blogs, but if it drives extra traffic to your site isn’t it worth it?
