Advertisements are supposed to grab people’s attention, but how far is too far when it comes to your advertising exploits.
Every day we see adverts – be it on buildings, transport, magazines or TV, but where should the line be drawn.
One of the main ways to advertise is on the internet; what is going to garner more attention than the web which billions of people around the world use daily? However, it seems as though advertisers are taking it a step too far these days.
For years we have been overrun with advertisements from the minute we go on to a website, that it seems we now have blinkers to the whole thing. This is exactly the reason why companies now feel the need to use flashy banners that come flying from the side, follow us down the page as we scroll, or even expand to cover the screen as our mouse glides over it. There is no such thing as being discreet anymore, but do they actually work?
Advertising only works when it is done correctly and in the right space. Maybe people aren’t clicking on your ad for a reason, but more often that not, using flashing images to get your word across usually won’t help your cause.
What a lot of people don’t realise is that pop-ups can damage a companies reputation. The majority of people don’t trust businesses that use that kind of invasive advertisement to promote their products and services, and you run the risk of giving your company with a negative image.
Advertising in the right way can be done through products such as Google AdWords. Although is comes at a cost, results can be monitored, making it easy for you to see what is working for your business and what is not. Most importantly is poses no threat to your companies reputation.
Always remember potential customers will judge you on first impressions, so make sure you paint your business in the best light, especially when it comes to advertising.
