Blog

June 2010

Why SEO could prove invaluable to your company

When it comes to your brand, image is everything.

With the use of expert design and specialist branding, an eye-catching website can make you instantly recognisable and provide invaluable customer loyalty for the products and services that you offer.

Most of the websites we work on here at QuadroNation consist of several different topic pages, a selection of images, extensive content, a video or two and, of course, a company’s personal domain name.

However, these components do not ensure you are going to attract the custom that you want and the business that you hope to achieve.

If a company is truly committed to gaining both growth and profitability, they need to be equally serious about how to use their website to the best of their abilities.

For many years now, we have continued to promote the importance of one of the most essential elements for a successful website – Search Engine Optimisation (SEO). The invaluable tool enhances the website’s presence, makes it more popular and can ensure that your brand comes out on top of sites such as Google.

It also provides clear indexing and a realistic rating of your site, in essence, attracting large numbers of visitors towards it and increases your profits.

When addressing SEO, the QuadroNation team carefully considers the titles of client web pages (having the maximum number of ‘keywords’ is essential), a specific design layout and well-thought of web content. Additionally, our copywriters insist on making website text clear and concise and simple and informative, which means it can be understood by all.

In today’s increasingly competitive world, it is essential for companies to adopt strategic internet marketing strategies such as SEO in a planned and constructive manner.

Those companies that don’t will soon feel the strain.

Facebook targets one billion new friends (999,999,999,542 more than I've got)

Everyone’s favourite social networking site Facebook is continuing to take over the world after its founder Mark Zuckerberg announced earlier today that he thinks his creation could reach 1bn users.

In order to attract double the figures it currently has, he plans to do ‘specific things in specific countries’, such as target areas including Japan, South Korea, China and Russia where local social networks have not yet surrendered to the site’s full scale dominance.

But it’s not going to be as easy as it sounds… the friend requests will have to keep going for not one, or two or three, but another five years in order to reach the target specifically requested by 26-year-old millionaire Mr Zuckerberg (Jealous moi?!)

I think one of the reasons for this slow incline in additional users in the last 12 months has a lot to do with trust.

Yes, Facebook may be one of the best positioned online companies in the history of all things technical, but I don’t think people trust it as much as the likes of Apple and Google. In fact, a survey completed by Zogby International in the US proved my theory correct when  49 percent of people said they trusted Microsoft, Apple and Google, however (and this is a big however) only 18 percent of the same group had the same level of trust in Facebook.

This isn’t a positive figure unless you compare it to Twitter that came in at a tiny 8 percent.

Maybe it’s time for Facebook to reassess the situation and then Mr Zuckerberg will no longer feel like a Billy No Mates…