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SEO

Search Engine Optimisation

By Cheryl | Posted in SEO, website | August 18, 2010 – 11:46 am

SEOWant to be noticed? Tired of being left at the bottom of the pile? No, this isn’t an advert for a dating agency; this is about getting your website to the top of the list.

What is Search Engine Optimisation?
SEO is the process of using keywords to improve the visibility of your website on search engines, such as Google, which use ‘web crawlers’ that browse through the web to provide up-to-date information. Using the keywords contained in meta tags, websites are put in order of relevance and website placements are defined.

The use of SEO is a lot more strict than it used to be, it was common for people to “abuse” the system by adding random keywords all over their website so they would be picked up by a search engine.

Some people used the invisibility trick; this is when keywords are made the same colour as the background or are changed to a small font

How does it work?

Meta tags
You can use the meta tags within your HTML to add the keywords which are relevant to your business.

Cross Linking
Links can have an effect on your ranking and having links to other websites can push you up and may improve your visibility.

Keywords within text
Using relevant keywords within your website text will tend to increase traffic.

Do we offer this service? Of course we do! Many companies charge extra for this, but we believe it should be included in the work we do. So when we build your website, we SEO it up!

http://www.quadronation.com/pr/content.php

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Why SEO could prove invaluable to your company

By Nicola | Posted in SEO | June 30, 2010 – 1:48 pm

When it comes to your brand, image is everything.

With the use of expert design and specialist branding, an eye-catching website can make you instantly recognisable and provide invaluable customer loyalty for the products and services that you offer.

Most of the websites we work on here at QuadroNation consist of several different topic pages, a selection of images, extensive content, a video or two and, of course, a company’s personal domain name.

However, these components do not ensure you are going to attract the custom that you want and the business that you hope to achieve.

If a company is truly committed to gaining both growth and profitability, they need to be equally serious about how to use their website to the best of their abilities.

For many years now, we have continued to promote the importance of one of the most essential elements for a successful website – Search Engine Optimisation (SEO). The invaluable tool enhances the website’s presence, makes it more popular and can ensure that your brand comes out on top of sites such as Google.

It also provides clear indexing and a realistic rating of your site, in essence, attracting large numbers of visitors towards it and increases your profits.

When addressing SEO, the QuadroNation team carefully considers the titles of client web pages (having the maximum number of ‘keywords’ is essential), a specific design layout and well-thought of web content. Additionally, our copywriters insist on making website text clear and concise and simple and informative, which means it can be understood by all.

In today’s increasingly competitive world, it is essential for companies to adopt strategic internet marketing strategies such as SEO in a planned and constructive manner.

Those companies that don’t will soon feel the strain.

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