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Digital Marketing – A social world
Posted in Marketing, PR, Twitter at 12
January 19, 2011 – 1:03 pm
Digital Marketing is all about getting your brand seen, heard, and most importantly talked about, so how will 2011 shape up for businesses gearing up for a new year of advertising?
Internet, mobile, television and radio is the favoured way for businesses to get their brand noticed these days but some people don’t understand how they can make digital marketing work for them.
One of the most successful ways of advertising in 2010 was through the use of social networking sites such as Facebook, Twitter and LinkedIn. Everyday millions of people log in to these sites and even though it’s a very crowded space, it can also prove very successful.
The problem comes when people fail to fully understand how they can make social networking work for them and have no sort of strategy in place. Although it may seem like such a simple thing, many people end up with meaningless posts with a lack of structure, resulting in them causing their brand more harm than good.
It’s important to know what you want to get out of social networking; is it something you want to use to promote your products or is your aim to build relationships with others? These are the questions that need to be asked before you start your online marketing adventure.
Marketing starts at home
A lot of companies have got so caught up in the social networking scene that they forget to keep their own site up to date and looking good. People will judge you on the look and feel of your site so it is extremely important to make sure it is updated regularly and has the basic functionality users now expect. Your website is as much a part of your marketing strategy as any other online advertising you do.
Is Digital Marketing the way forward?
Recent surveys have shown that companies are likely to increase their digital marketing spend this year as they aim to grow their online presence.
Although digital marketing is currently the “it thing” you should never abandon traditional marketing. Closing avenues isn’t the way to get your brand out there and even though something might be more popular it doesn’t always guarantee you success.
As a business you should always aim to get your brand seen everywhere, whether it’s at the back of a newspaper or a customised profile on Twitter. Everything counts.
Five New Account Wins For Digital Marketing And PR Specialists Quadronation
Leading digital marketing and PR specialists QuadroNation have won five new accounts adding to their ever-expanding portfolio.
North West bar and club chain Baa Bar, vehicle rental firm Bank View Hire and SGG Environmental Services Ltd have all signed major contracts with the India Buildings based firm, which will see them designing new websites, devising bespoke mobile phone applications and developing innovative online marketing strategies in the next few weeks.
The QuadroNation team will also be working with leading London-based gallery IAP Fine Art and also the official information website for renowned artist Chris Gollon, who has exhibited with the likes of Yoko Ono, David Bowie, Tracey Emin and Gavin Turk.
Technical Director Andrew Hilton said: “We are delighted to have such an extensive list of strong brands on board. We recognised the demand from businesses for fresh and dynamic ideas and their need for online and offline activities that make a direct return on investment.
“Despite what many have seen as a difficult market, we are achieving a rapid growth, which I believe will continue in the forthcoming months.”
QuadroNation, whose total client base has now reached more than 30 businesses, specialises in a range of services within Design, Development, Marketing and PR and aims to point clients in the right direction when it comes to their online strategy.
Andrew added: “We definitely have a busy few months ahead of us and the future of QuadroNation is looking extremely promising. For us, it’s about having that competitive edge and providing measurable results to our clients on a regular basis.”
For more information please contact Nicola Rowlands at QuadroNation on 07507 652 026 or at nicolarowlands@quadronation.com
QuadroNation – Getting the word out there
We’re here, we’re a leading developer of all things web, get used to it!
QuadroNation was launched this week and already we have received lots of great feedback and applause (well I was clapping…!)
Sending our media release to as many sites as possible, journalists around the country have finally given in and posted it on their blogs and websites. Below are just some of the results.
If this doesn’t make you want to choose us for PR, I don’t know what will!
(Sales pitch alert)
PR is all about getting your brand noticed by the right people, whether it is in print, broadcast and online. We combine traditional PR, such as media releases and topical opinions pieces, with newer online activities such as blogs, email marketing and social networking to maximise your efforts, in the form of results that can last a lifetime.
For more information visit http://www.quadronation.com/pr/
